Consultation: Proposed guidance on advertising offers

October 2021

We have now published our guidance on advertising offers of financial products, along with a compilation of responses to our consultation (see resulting documents above). We would like to thank all submitters for their feedback.

November 2020

We are seeking views on proposed guidance on advertising offers of financial products under the Financial Markets Conduct Act 2013.  The proposed guidance sets out our expectations of what good conduct in the advertising of financial products looks like.  Feedback will be used to help us refine the proposed guidance.

The guidance will be of interest to market participants making advertisements for financial products and services as well as consumer advocacy groups.  It covers fair dealing and disclosure provisions, advertising standards and guidelines, and enforcement. 

This guidance should be read in conjunction with existing information and guidance published by the FMA, including the FMA’s guide to good conduct, the crowdfunding and peer-to-peer lending guidance, regulatory response guidelines and website content on our approach to the fair dealing and stop order provisions.

Submissions close Tuesday 16 February 2021.